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The King is Watching Commands PC in July as a Roguelite Kingdom Builder

Strategy-driven roguelite kingdom builder, The King is Watching, from Serbian indie development team Hypnohead Studio and publisher tinyBuild, will conquer PC via Steam in July 2025. With 200,000 Steam wishlists and 330,000 demo downloads fueling its rise, this innovative title blends tactical base-building with replayable challenges, earning buzz ahead of its showcase and new trailer at tinyBuild Connect.

Build, Defend, Conquer: Gameplay Unveiled

In The King is Watching, players embody a vigilant lord, wielding the King’s piercing gaze to ensure subjects stay productive and the kingdom thrives. This unique mechanic forces strategic prioritization—unwatched workers may slack off, leaving defenses vulnerable. Players manage castle operations, from wheat field harvests to mage guilds casting protective spells, while building armies to fend off evolving invaders. Roguelite elements ensure each run across diverse biomes offers fresh challenges, encouraging adaptive strategies to create the mightiest domain.

Master Resources, Fortify Realms

Resource management is key. Players must secure food to nourish citizens, trade with neighboring villages for ancient knowledge, and construct fortified structures like palisades or stone walls. The Mages Guild provides mystical defenses, while tactical troop placement counters enemy threats. With multiple kingdoms to build and conquer, each biome presents distinct obstacles, rewarding clever planning and efficient resource use.

The game supports 11 languages, including English, German, Russian, French, Spanish (EU), Brazilian Portuguese, Polish, Ukrainian, Simplified Chinese, Japanese, and Korean.

A Game Jam Gem Goes Global

Semyon Itmaniuk, Head of Hypnohead Studio, reflected on the journey from building a game jam prototype to having that prototype played over a million times, giving the team an incredible vote of confidence. With their partner tinyBuild the developer can finish polishing the crown before letting players have their go at the throne.

When we first came up with the concept for The King is Watching at a game jam, we never expected to reach so many people. That prototype has now been played more than a million times, which is an incredible vote of confidence! Now we’re excited to partner with tinyBuild to get our game to the finish line and in the hands of even more players.

Semyon Itmaniuk, Head of the Hypnohead Studio

The tinyBuild Connect event on May 27, 2025, offered a fresh gameplay glimpse, building on the demo’s massive success and a new game trailer featuring CarbotAnimations, viewable below.

The King is Watching You This July – CarbotAnimations Trailer – tinyBuild Connect 2025 | tinyBuild

Claim Your Crown on Steam

The King is Watching launches on PC via Steam in July 2025. Pricing details and exact release date are forthcoming, but players can join the 200,000-strong wishlist crowd. Try the free demo—already downloaded 330,000 times—on Steam to experience its strategic depth. Released for last February’s Steam Next Fest, this current demo was a royal success for the developer.

Visit the The King is Watching socials below or the game’s product page on Steam for more details.

Publisher and Developer Information

About tinyBuild

Headquartered in the Seattle Area, USA, tinyBuild has evolved from an indie developer to a global publisher known for hits like Hello Neighbor, Graveyard Keeper, and Party Hard along with numerous additional titles in their portfolio such as Tinykin, Potion Craft, Asterigos, Despot’s Game, Black Skylands, Cartel Tycoon, Kill it With Fire, Kill it With Fire VR, Kill it With Fire 2. With studios across the US, Netherlands, Latvia, and Eastern Europe, tinyBuild champions innovative indie projects, fostering long-term partnerships with developers worldwide to elevate unique gaming experiences.

About Hypnohead Studio

Hypnohead Studio, a small indie team from Serbia, debuted with Save the Reactor before developing The King is Watching, their second title. Originating as a game jam prototype played over a million times, this ambitious project showcases their knack for innovative, community-driven design.